2005 - 2009

Web 2.0

The growth in collaboration signals a change in the nature of the web. It’s no longer where you go just to read or watch things, but to do things.

The Cloud

Business applications start to shift from PCs and local servers into "the cloud" - servers hosted on the internet, often belonging to third parties..

Media

With average internet speeds increasing, it meant that websites could include lots more media because they knew that most people could now view them.